Privacy Policy
Last updated 2 August 2026.
This covers nuvv.app (Nuvv Research). The Nuvv product at app.nuvv.app is governed by its own terms and privacy policy.
What we collect
Your email address, if you give it to us to receive a category brief or to order an audit. That is the only personal information we ask for.
Your store domain, if you give it to us for an audit or a sample measurement. A domain is business information, not personal information, but we treat it as confidential to you.
Payment details are never collected by us. Audit payments are processed by Stripe. We receive confirmation that a payment succeeded and the email address associated with it; we never see or store your card details.
Basic traffic data — pages requested, referring site, approximate region. We use it to understand which reports get read.
What we do with it
- Send you the brief, report or audit you asked for.
- Tell you when a new report or a re-run of your audit is available.
- Nothing else. We do not sell, rent, or share your email address, and we do not provide it to third parties for their own marketing.
Every email we send has a working unsubscribe link. Unsubscribing removes you from everything, not just one list.
Data we publish
Nuvv Research publishes derived aggregates — medians, indices, cohort movements — computed across large populations of storefronts. Published figures never identify an individual merchant, and we do not redistribute raw underlying records.
Storefront data
Our research draws on publicly available storefront information — the same pages and public product endpoints any shopper or search engine can request. We do not attempt to access private, authenticated, or non-public data, and we honour standard crawl controls.
If you operate a store and would prefer it excluded from our crawling, email research@nuvv.app with the domain and we will exclude it.
How long we keep things
Email addresses are kept until you unsubscribe or ask for deletion. Audit inputs and outputs are kept for 24 months so re-runs and comparisons are possible, then deleted.
Your rights
Email research@nuvv.app to get a copy of what we hold about you, correct it, or have it deleted. We will action deletion requests within 30 days and we do not require a reason.
If you are in the UK, EU, or a US state with comparable legislation, you have statutory rights over your personal data; the address above is how to exercise them.
Cookies
We do not use advertising or cross-site tracking cookies. Any cookie set is strictly necessary to make a page work.
Changes
If this policy changes materially we will update the date above and, where the change affects how we use information you have already given us, tell you by email.
Contact
research@nuvv.app